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Purpose Ambition Strategy Success factors

The Purpose of Webasto:

 

Make individual mobility more enjoyable and
sustainable by advancing technology and people.

 

 

The concise but clear purpose statement describes our contribution to the world of mobility, but also to our colleagues and society. It expresses that Webasto has always been motivated to enhance the enjoyment-factor of driving a car. Be it the joy of opening a sunroof and or the increased comfort, provided by heating systems, for example. Our commitment to the car comes with a responsibility to significantly contribute to a climate-friendlier mobility. Bringing technology to the next level inspires, challenges, and drives us. By developing our people and appreciating their individual needs, we want to create true value and inspire others.

 

Webasto has been a major player in the market for roof and heating systems for decades. In 2016, the decision was made not only to further expand this core business, but also to tap into new growth opportunities in the field of electromobility. In a very short space of time, the company has successfully established itself in this market with its expanded product range. The new business has become an integral part of the Webasto Group.

 

In parallel, the general conditions in the automotive industry have changed significantly in recent years. The transformation, geopolitical disputes, rapid cost increases, climate change and extremely volatile demand pose huge challenges for all market participants.

 

In view of these developments and following important decisions in 2022, such as the expansion of roof expertise in the direction of glass refinement, Webasto redefined its strategic direction in 2023. In the course of this, the company has formulated a clear and holistic ambition that describes, what Webasto aspires to be and expresses the long-term targets of the Group. In order to reach these goals and to make a significant contribution to a climate-friendlier and more enjoyable mobility with innovative products and complementary services, Webasto is pursuing its "RE:focus" strategy. Along with this Webasto has also defined five key success factors that describe areas of specific impact for the company.

Our Ambition

Webasto aspires to …

…    enhance the joy of individual mobility by upgrading the majority of cars around the world with its sustainable products

 

…    be the partner of choice, delivering innovative solutions with outstanding quality and reliability

…    be a place for personal growth, a brand that attracts talent, a home of a winning team, and a company that makes a difference for the environment and society

…    outgrow the market, rank in the top 3 with every part of its businesses, and achieve financial success in all regions

…    surpass average automotive supplier margins, enabling the company to preserve its independence and to invest in its business and people

Ambition - Webasto aspires to ...

Roof & Electrification - two strong pillars

The strategy RE:focus

Webasto, at its core, is a global systems partner to car manufacturers. In addition, the company offers complementary products and services for special vehicle makers.

 

To this end, the technology company is concentrating on two business areas: Roof (roof systems) and Electrification (electrification of vehicles with batteries and thermo management solutions). The initials of these two business areas stand for the ‘RE’ part of the RE:focus strategy.

 

The theme ‘focus’ sets the tone for strategic considerations. Webasto concentrates on growth within our clearly defined core business and on the pursuit of excellence along five success factors.

Roof & Electrification - two strong pillars

The Webasto success factors

Webasto has identified five success factors for itself to overcome key challenges, build competitive advantages in a dynamic market environment and use opportunities in the best possible manner:

 

  • Innovation & Customer Proximity
  • Sustainability in the company’s DNA
  • Operational & Digital Excellence
  • People Centricity
  • Resilience & Financial Robustness
Webasto success factors Thumbs up, success and winner with hands of business people in office for agreement, yes and teamwork. Emoji, support and community with group of employees for goals, thank you and motivation

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