With tens of millions annually invested in research and development, Webasto is able to put innovative products into serial production, thus bringing international competitive advantages to vehicle manufacturers. As a Total Process Partner (ToPP), the company offers manufacturers the benefit of its know-how across the entire value-added chain of its products – from market research through development and production to marketing.

To continue setting the pace in international competition rather than just keeping up with it, the company fosters good multicultural relations among staff at all levels. Trips abroad are thoroughly prepared and are encouraged. All customers have their own contact at the company, who reports directly to the managing board. The company management continually monitors and improves all processes that have a bearing on securing and increasing profitability.

Webasto has developed a presence in all major markets over a number of decades and has achieved market access through a series of strategic joint ventures. Customers are convinced by local experts and quality products. For every task it is given, Webasto either has a solution attuned to the market or develops one with the manufacturer.

Both business groups Convertible, Roof and Body and Global Comfort Solutions will be developed further. Every successful company needs an appropriate product, customer and market structure. Therefore, Webasto shaped an organisational structure which helps the company to achieve significant efficiencies.